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Me

I'm Made in 72 (you can thank my parents for that). Experienced branding designer at heart, wannabe architect, (who isn't?), happiest problem-solving at the intersection of design and strategy for people and business.

Working with clients large and small, from sports to governing bodies, across the UK and further afield. Clients include – Under Armour, Volvo, Liverpool Football Club, Welsh Government, Bristol Zoo, Vodafone Africa, Oneill Software, Wales and West Utililties, Sport Wales, Cardiff University, Welsh Blood, NHS Wales are some household names, alongside some lesser known B2B businesses.

The projects shown have been created at various agencies I have worked at and remain their IP.

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Specialisms

Branding

From marque making to identity, to naming and copywriting, to creating usable brand guidelines.

Strategy

The detail. Where are you now, where do you want to be and how do you get there.

Research

From desktop research to working with specialist partners. The foundations set the tone of the road ahead.

Art Direction

A picture paints a thousand words. Art direction is integral to your brand, from colour, style and context.

Graphic Design

From bespoke illustration to photography and typography. Bringing it all together to show the world who you are, what you do it, and how you do it.

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